PGC NEWS

Kingston, a global leader in memory products and technology solutions, has retained its top position as the number one third-party SSD supplier in the channel market for the sixth consecutive year, according to analyst firm TrendForce. This continued dominance underscores Kingston’s commitment to delivering high-quality SSD solutions and reinforces its leading role within the industry.

Market Dynamics and Kingston’s Continued Success

According to TrendForce’s analysis, Kingston captured an impressive 28% of the global SSD market share in 2022, accounting for a significant portion of the 114 million units shipped. The global SSD market experienced a shift in supply and demand dynamics in 2022, following the resolution of the IC (integrated circuit) shortages that impacted the market in 2021. While the overall number of shipped units decreased by 10.7% compared to the previous year, Kingston maintained its leadership in SSD shipments, solidifying its advantage and expanding its market share compared to 2021.

Kingston SSDs

Despite the challenging market conditions, the top five third-party manufacturers (excluding semiconductor companies) accounted for nearly 60% of total shipments in 2022. Kingston’s achievement is particularly noteworthy, as the second-ranking supplier held only a 9% market share.

Navigating Economic Challenges and Shifting Market Trends

The global economy faced continued headwinds in 2023, impacting the production of laptops and desktop PCs. Module manufacturers responded to these challenges by managing high inventory costs and adjusting their production strategies with competitive pricing. By the end of Q3 2022, the market sentiment shifted rapidly, largely driven by NAND Flash memory suppliers’ decisions to significantly cut production. This impacted SSD production costs, favoring module manufacturers with lower inventory costs.

The demand for PCIe 4.0 NVMe SSDs continued to shape the market landscape, prompting module manufacturers to transition from SATA to PCIe interfaces. TrendForce predicts that the supply of NVMe upgrades can enhance brand recognition and further drive production. In 2022, Kingston expanded its product portfolio across value and high-performance drives, as well as portable and encrypted solutions. The NV2 NVMe SSD, launched in 2022, quickly became a best-seller, with over 12 million units sold globally.

Innovation and Customer Focus

Building on the success of the award-winning Kingston FURY Renegade SSD, Kingston updated the product with an optional heatsink, ideal for PC gamers. This highlights Kingston’s ongoing focus on developing high-quality NVMe solutions.

Kingston FURY Renegade SSD

Beyond expanding its product portfolio to meet evolving customer needs, Kingston provides comprehensive sales support, access to product experts, and engineering expertise. This customer-centric approach has contributed to over three decades of success and unwavering customer support. Kingston’s consistent number one position in the SSD market for six consecutive years is not surprising, considering its similar market approach in the DRAM segment, which has led the company to be the largest third-party DRAM module supplier for 20 consecutive years.

Kingston’s Commitment to Excellence

Kingston expressed gratitude for its continued leadership, emphasizing the company’s unwavering commitment to serving customers and channel partners worldwide. The company acknowledges that these strong relationships are crucial to the remarkable growth of its SSD business. The recent findings from TrendForce are a testament to the dedication of the entire company, and Kingston is grateful for this recognition and success.

Kingston further highlighted that the 2022 figures from TrendForce reflect the company’s ability to scale and adapt during a challenging business year. This milestone not only reaffirms Kingston’s dominant market presence but also emphasizes the company’s importance and resilience within the industry, as it proudly maintains its leadership position for two decades.

Conclusion

Kingston’s sustained leadership in the SSD market is a testament to its commitment to innovation, quality, and customer satisfaction. By consistently delivering high-performance solutions and adapting to market dynamics, Kingston has solidified its position as a trusted and reliable provider in the global SSD market. The company’s continued focus on customer needs and technological advancements positions it for continued success in the years to come.