PGC NEWS

ADATA, a leading global brand in RAM and flash memory, showcased its latest innovations at Computex Taipei 2024, held from June 4th to 7th. Under the theme “Innovate Today, Embrace Tomorrow,” ADATA, along with its gaming brand XPG and industrial embedded storage brand ADATA Industrial, presented products across three key categories: “AI Computing,” “Sustainability and Innovation,” and “Immersive Reality,” reflecting their commitment to cutting-edge technology and sustainable practices.

AI Computing: Ushering in a New Era of Intelligent AI Storage

ADATA highlighted its advancements in AI computing, featuring its brand ambassador, XPG Mera, a realistic AI persona powered by an internal language model. This underscores ADATA’s comprehensive investment in AI, encompassing intelligent workstations, overclocking memory, memory cards, gaming laptops, and industrial solutions. The demonstration showcased the need for high-performance AI computing components.

The ADATA LEGEND 970 PCIe 5.0 SSD, boasting sequential read and write speeds of 10,000MB/s and random 4K write speeds up to 1,400K, promises a smooth and efficient desktop experience for gamers and content creators alike.

ADATA LEGEND 970 PCIe 5.0 SSD

XPG’s WS L intelligent AI workstation, with its exceptional processing power and revolutionary noise-reduction chassis, was also on display. The AI-focused XPG XENIA 15G gaming laptop, equipped with up to 24TB of SSD storage and 96GB of DRAM, offers impressive data processing speed and capacity. ADATA also showcased its overclocking DDR5 8000 R-DIMM memory, designed to enhance the speed and smoothness of AI models.

Furthermore, ADATA’s latest generation LPCAMM2 memory modules, adhering to JEDEC standards, offer a high-performance memory solution for AI computing and complex workloads. Utilizing LPDDR5/5X DRAM ICs, they can achieve speeds up to 7,500 MT/s and are available in 16GB, 32GB, and 64GB capacities. These modules are poised to revolutionize the PC ecosystem with high performance, reliability, and low power consumption for PCs, high-performance gaming workstations, and even data centers.

ADATA also highlighted its leadership in providing complete port standard solutions with the mass production of SD7.1 Express cards (read/write speeds up to 800/700MB/s) and the launch of SD8.0 Express cards (read/write speeds up to 1,700/1,200MB/s). In professional-grade storage, ADATA Industrial emphasizes “seamless data connectivity, high-speed enhancement, and reinforced system security” with its BiCS5 3D(e)TLC storage products, high-DWPD enterprise-grade SSDs, and high-performance NVMe Gen4/Gen5 enterprise-grade SSDs. A range of industrial-grade RAM was also announced, further bolstering AI data transmission accuracy and efficiency.

Sustainability and Innovation: Leading the Industry in Thermal Solutions and Green Product Revolution

ADATA demonstrated its R&D prowess in thermal management, showcasing comprehensive DRAM and SSD cooling solutions to address heat issues arising from high-speed storage. These solutions include “thermal coating,” “liquid cooling,” “air cooling,” and the “use of innovative materials.”

The XPG LANCER NEON RGB DDR5 RAM, featuring thermal coating technology on the PCB, a heatsink made of 50% recycled PCR materials, and an eco-friendly IMR (In-Mold Roller) process, stands as the first eco-friendly RGB RAM for a sustainable future.

ADATA's cooling solutions

The NeonStorm PCIe Gen5 SSD project utilizes a patented dual-active cooling system, combining a dual-layer aluminum alloy air duct, liquid cooling, and dual fans to improve cooling performance by 10%. The LEGEND 970PRO PCIe Gen5 SSD, with read/write speeds up to 14,000/12,000MB/s, uses a dual-layer extruded aluminum heatsink and an internal micro-fan for enhanced heat dissipation. The Project NeoCool PCIe Gen4 SSD employs innovative graphene composite materials for its cooling solution.

ADATA further demonstrated its commitment to sustainability with the EC600 2.5-inch HDD/SSD enclosure, made of 85% recycled plastic, and the UC320 flash drive, containing 85% PCR plastic. The XPG INVADER X mid-tower gaming PC case, recognized with the 2024 iF Design Award, features pre-installed reverse-rotating fans for optimal cooling and a minimalist design. XPG also expanded its cooling solutions with the XPG HYDRO and HURRICANE MAG CPU air coolers, LEVANTE II AIO, and VENTO 120 ARGB PWM fans, offering various environmentally conscious PC building options.

Immersive Reality: Enhancing Gaming and Smart Technology Lifestyles

Alongside a range of mobile peripherals, XPG unveiled a new gaming handheld, the XPG Nia. This ergonomic device features a circular design for comfortable extended gameplay and incorporates GLASS EYE tracking technology.

XPG Nia Gaming Handheld

XPG also showcased its INVADER X gaming PC case family, including the INVADER X BTF, INVADER X PRO BTF, and INVADER X MINI, along with the new MINI WARLOCK and SORCERESS gaming keyboards, the STUDIO PRECOG world’s first balanced gaming headset, and special Xtreme Saga editions of the FRONTLINE XL mousepad. XPG’s ATX 3.0 and ATX 3.1 compliant power supplies, including a 1600W Titanium model and their first SFX Platinum PSU, were also presented. Finally, ADATA showcased its range of external Type-C SSDs, including the USB4 SE920, SE880, and SD810, along with the newly launched SC750 and SC720 external SSDs designed for mobile devices.

Conclusion: ADATA’s Vision for the Future

ADATA’s presence at Computex 2024 highlighted their dedication to innovation across various sectors, from AI computing and sustainable solutions to immersive gaming experiences. Their focus on performance, environmental consciousness, and cutting-edge technology positions them as a key player in shaping the future of technology. For more information, visit https://event.adata.com/computex2024/.