PGC NEWS

Bridgestone Asia Pacific, India, and China (BSAPIC), a subsidiary of Bridgestone Corporation, has partnered with Forza Motorsport to launch its first online esports racing event, “Bridgestone Rivals: Race to the Top.” This marks a pioneering collaboration between a major tire manufacturer and Forza Motorsport, one of the world’s leading racing simulation games. Participants will compete in the Lamborghini Huracán STO on the iconic Hakone Grand Prix circuit within the latest installment of the Forza Motorsport series.

From June 20th to July 10th, 2024 (UTC), eligible players can participate in “Bridgestone Rivals: Race to the Top,” unlock the exclusive “Bridgestone Racing Suit,” and compete for the top spot to win attractive prizes worth approximately $800 USD. Racers will tackle the virtual Hakone Grand Prix circuit, a renowned motorsport haven, suitable for all skill levels and boasting breathtaking views of Mount Fuji. Surrounded by the stunning Japanese countryside on the shores of Lake Ashi, the track offers a mix of high-speed straights, sweeping corners, and technically challenging sections. Final rankings will be based on the fastest lap times recorded in each participating region, including Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.

Bridgestone and Forza Motorsport introduce the "Bridgestone Rivals: Race to the Top" competition

Lennard Kwek, Brand Marketing & Communications Director of BSAPIC, stated, “We are thrilled to partner with Forza Motorsport. This presents a fantastic opportunity to connect with a new generation of motorsport enthusiasts and create memorable experiences within the racing community for people of all ages and skill levels. This collaboration underscores our ongoing commitment to fostering a vibrant motorsport culture, and we’re delighted to bring this commitment to life in the virtual world.”

To participate in “Bridgestone Rivals: Race to the Top,” players with a valid Game Pass and/or ownership of Forza Motorsport can register on the official website (http://www.bridgestonerivals.com) between June 20th and July 10th, 2024 (UTC). Further details about “Bridgestone Rivals: Race to the Top” and how to join can be found on the event page (http://www.bridgestone.com.vn/vi/bridgestonerivals%20.).

This partnership with Forza Motorsport reinforces Bridgestone Corporation’s vision of delivering “excitement in mobility” over the next decade and beyond by contributing to the development of a safe, secure, and engaging automotive and motorsport culture. This is achieved through various sustainable motorsport activities, such as esports, and by supporting mobility experiences that resonate with users. As part of Bridgestone’s E8 Commitment, the company aims to fulfill its promise of “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.”

This partnership represents Bridgestone’s commitment to innovation and its focus on connecting with a younger, digitally engaged audience. The Hakone Grand Prix circuit within Forza Motorsport offers a realistic and challenging virtual racing environment, further enhancing the appeal of the event to esports enthusiasts. The competition format, with regional leaderboards based on fastest lap times, fosters a sense of competition and encourages participation from players across different skill levels. The exclusive in-game rewards, such as the Bridgestone Racing Suit, add an extra layer of incentive and exclusivity for participants. By leveraging the popularity of Forza Motorsport, Bridgestone effectively expands its reach and strengthens its brand presence within the gaming community. This strategic alliance with Forza Motorsport highlights Bridgestone’s forward-thinking approach to brand engagement and its commitment to embracing the evolving landscape of motorsport.