Acer Launches Back-to-School Campaign with New Products and AI Focus
At its “Acer Day” – Back to School kickoff event, Acer showcased a range of new products and technologies, hosted the “Acer Intelligence” talkshow on the future and applications of AI, and launched its Back To School promotion for the upcoming academic season.
The event began with a product experience zone featuring a variety of office notebooks, home appliances, high-end gaming laptops, and powerful workstations.
Addressing diverse market segments, Acer unveiled new gaming laptops, including the Predator Helios Neo 14, Nitro V, and Gaming Aspire 5, emphasizing increased performance and wider availability of 180Hz ProPanel displays.
The office laptop lineup also received significant upgrades to meet Copilot+ PC standards. Models like the Swift Go 14 AI Gen 2 and Aspire Lite 16 offer compelling AI features, dedicated Copilot hotkeys, and slim, minimalist designs. Alongside Intel and AMD configurations, the Swift Go 14 AI will also debut with a 12-core Qualcomm Snapdragon option, promising extended battery life and powerful performance.
Acer's Back-to-School product showcase featuring gaming laptops.
Acer also presented its Acerpure ecosystem, featuring smart home appliances ranging from air purifiers and water purifiers to home cleaning solutions and smart air circulators. Acerpure products prioritize simple design, smart functionality, high performance, and ease of use.
Acerpure smart home appliances displayed at the event.
The “Acer Intelligence” talkshow highlighted real-world AI applications across various use cases, optimized through tasks run directly on Acer laptop hardware.
For everyday use, Copilot+ PCs offer microphone noise cancellation and robust camera processing, enabling seamless calls and meetings in any environment. Acer’s proprietary LiveArt image processing facilitates background removal, while technologies like DLSS and DLSS Frame Generation enhance gaming experiences.
Acer representatives discussing AI applications at the talkshow.
Finally, the “Acer Back To School 2024: Graduate and Get Rewarded” promotion, running from July 17th to the end of October 2024, offers opportunities to receive Zing Card gift cards, Got It shopping vouchers, and Acer Predator travel luggage worth up to 8 million VND with qualifying product purchases.
Eligible products include the Predator Helios, Helios Neo, Gaming Nitro V, Acer Swift Go, and Swift X. Consumers can find detailed information and terms and conditions on the official Acer website. The Back-to-School campaign highlights Acer’s commitment to providing innovative technology solutions for students and professionals alike, combining performance, portability, and intelligent features. The focus on AI integration underscores Acer’s dedication to equipping users with the tools they need for success in a rapidly evolving digital landscape.
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