PGC NEWS

ADATA, a leading global provider of memory and storage solutions, and its gaming brand XPG, are launching a series of partner workshops and events across Southeast Asia under the theme “United to Conquer.” This initiative aims to strengthen relationships with key partners and showcase the latest product innovations released this year.

ADATA and XPG recognize the significant growth potential of the Southeast Asian gaming market. To empower their partners, they are hosting dedicated workshops focusing on new SSDs, DRAM modules, and gaming peripherals. Following successful events in the Philippines and Thailand in September, the series continues in Indonesia, Malaysia, and Vietnam throughout October.

Through these workshops, ADATA and XPG seek to collaborate closely with partners to develop effective marketing strategies tailored to current regional trends. The events will feature product launches, training sessions, hands-on product experiences, and influencer insights, providing partners with invaluable opportunities to engage directly with the latest offerings. This program aims to equip partners with the tools and knowledge to reach gamers and PC enthusiasts through showcasing ADATA and XPG’s gaming components and accessories.

Uniting for Success in a Booming Gaming Market

By collaborating with their partners, ADATA and XPG are committed to achieving success in the rapidly expanding Southeast Asian gaming market. This series of events not only reinforces their dedication to innovation and partnership but also underscores their shared goal of driving growth and building a stronger brand presence together.

“We are excited about the opportunities in Southeast Asia and believe that close collaboration with our partners will allow us to deliver exceptional products and experiences to consumers,” said Calvin She, Regional Head of ADATA Southeast Asia. “Through these events, we aim to solidify our brand presence in the market and cultivate stronger relationships with our partners to grow together.”

Calvin She, Regional Head of ADATA Southeast Asia

Highlighted Gaming Products

Here are some of the key ADATA and XPG products being showcased at the upcoming workshops and launch events:

Storage Solutions

• LEGEND 970 PRO: Utilizing the latest PCIe Gen5x4 interface and NVMe 2.0 standard, the Legend 970 Pro, equipped with active cooling, delivers sequential read/write speeds up to 14,000/11,000 MB/s.

Memory Modules

• LANCER NEON: The world’s first eco-friendly RGB DDR5 memory module, the XPG LANCER NEON RGB elevates DDR5 with 60% RGB-illuminated heatsink coverage. Available with high-performance specifications up to 8,000 MT/s.

External Storage

• SC750: Supporting high-speed USB 3.2 Gen2 transfer rates with read/write speeds up to 1050/1000MB, the SC750 caters to the demands of mobile Type-C users or large file transfers between multiple devices for high-speed access.

PC Cases

• INVADER X BTF: As an early member of the ASUS BTF ALLIANCE, XPG delivers a case compatible with reverse ATX motherboards, providing the perfect platform to showcase clean cable management. Inspired by the award-winning INVADER X, equipped with four reverse-blade fans and one standard fan, it ensures optimal airflow performance while maintaining subtle aesthetics from all angles. This case also allows for vertical and horizontal GPU mounting up to 400mm, complete with a vertical stand for convenience.

• INVADER X: The iF Design 2024 award-winning INVADER X lets you showcase your system’s components and vibrant RGB lighting effects thanks to its infinity tempered glass panel. This design not only makes your PC look cooler but also helps components perform at their best without overheating. With four reverse-blade fans and one standard fan strategically placed, rapid cooling is ensured. This case integrates with all the latest PC components, including BTF (Micro-ATX) motherboards. With the ability to accommodate both horizontally and vertically mounted GPUs, the case optimizes space to fit any graphics card on the market.

Power Supplies

• CORE REACTOR II: The successor to XPG’s best-selling PSU module, the CORE REACTOR, the CORE REACTOR II is a high-performance power supply designed for ATX 3.0 & ATX 3.1 standards with a modular cable design, 80 PLUS GOLD and CYBENETICS PLATINUM efficiency. With power options ranging from 650W to 1200W and a 10-year warranty, it’s the perfect power supply for any system.

• PYLON: The XPG PYLON is an 80 Plus Bronze certified power supply with a 5-year warranty that can achieve up to 89% efficiency, providing performance nearly on par with Gold-certified PSUs. It’s designed for 24/7 continuous operation and comes in four power options (450W, 550W, 650W, and 750W) to meet the specific needs of various users and performance scenarios. Combined with 105°C Japanese main capacitors, the XPG PYLON operates quietly, efficiently, and durably.

Conclusion

ADATA and XPG are demonstrating their commitment to the Southeast Asian gaming market through these focused partner events. By highlighting cutting-edge technology and fostering strong collaborations, they aim to empower their partners and drive mutual success in this dynamic region. The “United to Conquer” initiative signifies a proactive approach to market expansion and a dedication to delivering exceptional gaming experiences to consumers.