PGC NEWS

AMD has officially launched its 2021 Asia Pacific Gaming Campaign, partnering with leading technology manufacturers including Microsoft, Acer, Asus, Dell, and HP. This comprehensive program builds on the success of the 2020 AMD Streamer Challenge Series and expands into three new content pillars: AMD Gaming Creators, AMD Game Lab, and AMD Esports Challenge.

AMD 2021 Asia Pacific Gaming Campaign Announcement

Campaign Details and Regional Reach

The 2021 Asia Pacific AMD Gaming Campaign will run from July 2021 through January 2022, spanning across eight countries: Japan, South Korea, Singapore, Malaysia, Philippines, Indonesia, Vietnam, and Thailand. This broad reach signifies AMD’s commitment to fostering a vibrant gaming community throughout the Asia Pacific region.

Hardware and Software Partners

Collaborating with key hardware and software partners like Microsoft, Acer, ASUS, Dell, and HP, AMD is equipping the campaign with the essential tools for success. These partnerships will provide streamers with Windows-based PCs and offer a range of attractive prizes.

Exploring the Four Pillars of the Campaign

The campaign is structured around four distinct pillars, each designed to engage a different segment of the gaming community:

AMD Streamer Challenge

Launched in 2020, the AMD Streamer Challenge returns, inviting gamers and streaming groups to compete and complete challenges for prizes. This segment focuses on live streaming gameplay and engaging with viewers in real-time.

AMD Gaming Creators

This new initiative caters to content creators working within the gaming sphere, including artists, cosplayers, filmmakers, and more. The AMD Gaming Creators platform provides opportunities to showcase their creative work and connect with a wider audience.

AMD Esports Challenge

Focused on competitive gaming, the AMD Esports Challenge will host a series of esports tournaments for amateur teams across the region. This initiative aims to nurture grassroots esports talent and provide a platform for aspiring professional gamers.

AMD Game Lab

AMD Game Lab explores the educational and social impact of gaming. This program encompasses initiatives ranging from educational game development and health-focused projects to using games to address social issues. This unique aspect of the campaign highlights the wider potential of gaming beyond entertainment.

AMD 2021 Asia Pacific Gaming Campaign Announcement

Future Updates

Further information and updates about the 2021 Asia Pacific AMD Gaming Campaign will be released in the coming months. Stay tuned for details on specific events, registration information, and prize announcements. This multi-faceted campaign promises to be an exciting development for the gaming community across the Asia Pacific region.