PGC NEWS

G2 Esports, the renowned professional gaming organization co-founded in 2013 by Carlos ‘ocelote’ Rodriguez and Jens Hilgers, is expanding its partnership with AORUS. With ten professional teams competing in international esports tournaments, G2 Esports has a history of successful collaborations with hardware manufacturers. This strengthened partnership with AORUS promises exciting new projects, building on the success of their first collaboration, the Z390 AORUS MASTER G2 Edition motherboard.

G2 Esports and AORUS partnership announcement

This initial collaboration saw AORUS incorporate G2 Esports’ specific input on features, functionality, and aesthetics, resulting in a motherboard tailored to the needs of professional gamers. AORUS is now poised to take the next step in its esports partnership, with even more exciting co-branded projects planned for the future.

Launched in 2014, AORUS quickly established itself as an esports-focused brand committed to enhancing user experience, driving technological advancements, and pushing performance boundaries. Their product line, ranging from motherboards and graphics cards to monitors and gaming peripherals, creates a comprehensive ecosystem of high-quality gaming equipment.

AORUS gaming peripherals

After two years of collaboration, integrating feedback from G2 Esports’ professional players into the AORUS product development process has become a natural progression. AORUS has witnessed G2 Esports’ journey from a small Challenger League team to MSI champions, and aims to align its brand with the team’s continued growth.

By incorporating feedback from professional players into the design phase, AORUS delivers customized components that precisely meet the demands of today’s competitive gamers. This close collaboration ensures that AORUS products are optimized for the highest levels of esports performance.

“Building on the precedent set by the Z390 AORUS MASTER G2 Edition motherboard, we’re proud to announce that this is just the first step in our AORUS-Esports integration plan,” says Eric Tsai, Global Marketing Head of AORUS. “We’re incredibly excited about the product roadmap for 2020, which includes several more collaborative releases with G2 Esports.”

AORUS and G2 Esports are expected to launch more co-branded products in the coming months. This ongoing partnership promises to deliver cutting-edge gaming hardware designed to meet the evolving needs of professional esports athletes and enthusiasts alike.