PGC NEWS

ASUS recently unveiled its refreshed 2020 Vivobook laptop lineup during the “I am the Focus” online event. The new Vivobook series focuses on style, portability, and performance for young professionals and students.

ASUS Vivobook S13, S14, and S15 laptops launched in 2020

The event showcased three new Vivobook models, the S13 S333, S14 S433, and S15 S533, ranging from 13 to 15 inches. These laptops represent incremental updates to the popular S431 and S531 models released in 2019. ASUS has clearly targeted Gen Z (typically aged between 10 and 25) with these new laptops, focusing on their desire for creative expression, dynamic lifestyles, and tech-savviness.

Stylish Design and Personalized Options

Color options for the new ASUS Vivobook laptops

ASUS has introduced a range of fresh color options for the new Vivobook series, including Gaia Green, Bold Red, Pearl White, and Indie Black. These vibrant colors allow users to express their individual personalities. Further personalization is possible with a set of included stickers, adding a unique flair to each device. Compared to their 2019 predecessors, the new Vivobooks boast a more compact design, making them even more portable for students and professionals on the go. This enhanced portability allows users to easily carry their laptops in smaller backpacks and bags.

Enhanced Functionality and Performance

NumberPad 2.0 integrated into the touchpad of the ASUS Vivobook

A key design feature is the inclusion of NumberPad 2.0, an integrated numeric keypad within the touchpad, on the S333 and S433 models. This addition addresses a common shortcoming in smaller laptops, which often lack a dedicated number pad, impacting productivity for those who frequently work with numbers. The neon-highlighted Enter key further adds to the Vivobook’s distinctive aesthetic, instantly catching the eye.

ASUS Vivobook laptops feature 10th Gen Intel Core processors

All three new Vivobook models are powered by 10th generation Intel Core processors, paired with at least 8GB of RAM and 512GB of NVMe SSD storage. This combination ensures smooth performance and quick loading times, exceeding the typical expectations for laptops in this category.

Graphics Capabilities and Entertainment

ASUS Vivobook laptops include NVIDIA GeForce MX350 graphics cards

Further enhancing their capabilities, the new Vivobooks feature the NVIDIA GeForce MX350 dedicated graphics card. This allows users to tackle graphically demanding tasks, from light gaming and esports titles to creative software applications. The MX350 strikes a balance between performance and power efficiency, making it suitable for both productivity and entertainment.

Different angles showcasing the ASUS Vivobook laptops

Close-up view of the ASUS Vivobook's keyboard and touchpad

Another view of the ASUS Vivobook laptop

Pricing and Availability

The pricing for the 2020 Vivobook models remains competitive, starting at approximately the same price point as the 2019 versions. The S413 starts at around $800, while the compact S333 begins at roughly $825.

Conclusion

The new ASUS Vivobook lineup offers a compelling blend of style, performance, and portability, making them ideal for Gen Z users. With their vibrant color options, powerful hardware, and thoughtful design features like NumberPad 2.0, these laptops are well-equipped for both work and play. The competitive pricing further solidifies their appeal in the market.