PGC NEWS

ASUS recently introduced two new smartphone lines, the ZenFone 5Z and ZenFone Max Pro, to the Vietnamese market at competitive price points. On July 3rd, ASUS held a press conference in Vietnam to officially launch these latest additions to the ZenFone family. Both phones boast high-end specifications for their respective segments and incorporate advanced AI technologies to enhance user experience.

Image: ASUS showcasing the new ZenFone 5Z and ZenFone Max Pro at the Vietnam launch event.

ZenFone 5Z: The Flagship Contender

The ZenFone 5Z is the flagship model of the 5 series, featuring a 6.2-inch display in a compact 5.5-inch body, achieving an impressive 90% screen-to-body ratio. It’s one of the first smartphones powered by the latest Snapdragon 845 processor, coupled with the Adreno 630 GPU and AI Boost technology. This combination allows for enhanced processing power, particularly beneficial for demanding mobile games.

ZenFone Max Pro: The Gaming Monster

The ZenFone Max Pro, powered by the Snapdragon 636 platform, delivers exceptional performance and battery life. Equipped with a stunning 6-inch Full HD+ (2160×1080) 18:9 Full View display, a massive 5000mAh battery, dual cameras, and superior audio, the ZenFone Max Pro is built to handle graphically intensive mobile games like Fortnite and PUBG Mobile without worrying about battery drain. This robust performance has earned it the moniker “Gaming Monster.”

Image: A closer look at the ZenFone 5Z and ZenFone Max Pro highlighting their sleek design.

AI-Powered Features

Both ZenFone models incorporate advanced AI features for various tasks, including intelligent battery management, adaptive brightness and display settings, and AI-enhanced camera functionality for optimal image quality. The ZenFone 5Z’s camera has achieved a DXOMark score of 94 for image quality, rivaling flagship devices from other leading brands.

Competitive Pricing and Availability

The ZenFone 5 series offers competitive pricing compared to other high-end smartphones. The ZenFone 5 is priced at 7,990,000 VND, while the ZenFone 5Z comes in at 12,490,000 VND. The ZenFone Max Pro is available in three variants:

• ZenFone Max Pro 3GB/32GB: 4,290,000 VND
• ZenFone Max Pro 4GB/64GB: 5,290,000 VND
• ZenFone Max Pro 6GB/128GB: 6,490,000 VND

Special Promotions with Shopee

ASUS has partnered with Shopee to offer attractive promotions for the new ZenFone series. During a “Flash Sale” on July 6th (from 10:00 AM to 1:00 PM), the ZenFone Max Pro 3GB/32GB will be available for only 3,990,000 VND with 4-hour delivery in Ho Chi Minh City.

Image: Promotional materials highlighting the partnership between ASUS and Shopee for the ZenFone launch.

A Look Back at ASUS Mobile History

Alongside the new launches, ASUS also showcased its legacy of mobile innovation, displaying iconic devices such as the Lamborghini laptop, the EEE PC netbook, and the cutting-edge Zenbo robot.

Conclusion

With the launch of the ZenFone 5Z and ZenFone Max Pro, ASUS continues its commitment to providing innovative and high-performance smartphones at competitive prices. These new devices, packed with AI-powered features and impressive specifications, aim to cater to a wide range of users, from photography enthusiasts to mobile gamers. The strategic partnership with Shopee further enhances accessibility and affordability for Vietnamese consumers.