PGC NEWS

Cooler Master’s new brand, MASTER XP (eXPerience), has launched its website, www.masterxp.com, along with a distinctive logo and brand identity. MASTER XP combines the world of gamification—integrating game mechanics into web properties to enhance engagement—with a strategic focus on entertainment and communication to deliver unforgettable gaming experiences.

MASTER XP Launches New Website

Reaching the Gen Z Audience

Targeting the burgeoning Gen Z market (individuals born between 1997 and 2010), MASTER XP embraces the “brand + creativity + engaging experience” philosophy. This approach aims to create exciting and dynamic events and interactive programs to capture the attention of this influential demographic. MASTER XP offers comprehensive online and offline promotional services, integrating new technologies with entertainment and communication platforms to maximize ROI.

Mission, Vision, and Values

MASTER XP’s mission is to connect and engage younger generations through integrated gamification solutions. Their vision is to build a cross-platform communication channel driven by immersive entertainment and gaming experiences. The company is actively collaborating with partners to establish new industry standards, prioritizing brand creation, captivating experiences, and customer satisfaction.

“We are experienced thinkers capable of generating brilliant ideas and transforming them into masterpieces. MASTER XP focuses on specially designed events to build gaming platforms for communication and brand positioning. We are confident in our ability to create impactful brand activations, business opportunities, and customer engagement,” stated Matteo Stracciari, Senior Manager at MASTER XP. “This website will elevate our mission and overall brand experience.”

MASTER XP Launches New Website

The MASTER XP Advantage

Leveraging Cooler Master’s global expertise and core values, MASTER XP offers deep technological insights and world-class infrastructure. Their approach goes beyond traditional marketing, offering:

• Engaging Experiences: Creating memorable and interactive events.
• Integrated Solutions: Combining gaming, technology, and brand messaging.
• Next-Gen Communication: Reaching younger audiences through innovative channels.

A Modern Brand Identity

MASTER XP’s modern and sleek logo font represents the brand’s dynamic and youthful spirit. Designed for digital media, the logo offers flexibility and strong recognition. The current white logo with subtle purple accents on the “X” signifies MASTER XP’s affiliation with the Cooler Master family.

“Adapting to express our core values, our visual identity reflects our business approach: we believe that passion, dynamism, curiosity, meticulousness, and challenge are crucial elements of our brand identity,” explained Bhavna Tewari and Rocco Lin, Business Developers at MASTER XP.

Learn More

For more information, visit www.masterxp.com.