PGC NEWS

VinFast’s new VF3 electric car has quickly become a sensation in Vietnam, driven by its affordability and eco-friendliness. This rising demand has spurred innovative marketing strategies, including a unique partnership with MIK, a leading Vietnamese computer component brand. MIK is offering its retail partners the chance to earn a brand-new VF3 through a points-based incentive program.

This program, running from May 15th to November 30th, 2024, allows authorized MIK dealers nationwide to accumulate points based on their purchases of MIK products. Each MIK model carries a specific point value, details of which are being shared directly with dealers by TMC, the company that owns and distributes the MIK brand in Vietnam.

MIK’s product range encompasses computer cases, power supplies, keyboards, and mice. The brand’s core strength lies in its high-quality cases and power supplies, which have gained widespread popularity across Vietnam. MIK products are available at major retailers such as Phong Vũ, FPT Shop, Hacom, Nguyễn Công PC, Hoàng Hà PC, Tin học ngôi sao, GearVN, An Phát Computer, MyGear, HotGear, and Nguyễn Vũ.

MIK Focalors M computer case

In April 2024, MIK launched the Focalors M computer case. This stylish case boasts a modern curved tempered glass design, a Snap Press glass system, a mesh back panel supporting up to nine fans, and compatibility with a wide range of motherboards. Equipped with convenient dust filters, the Focalors M is available in black for 1,020,000 VND and white for 1,079,000 VND.

Beyond cases, MIK also offers high-wattage power supplies, including 750W and 850W models designed for high-performance PCs with powerful CPUs and graphics cards. This demonstrates MIK’s commitment to responding to evolving market demands.

MIK’s dedication to quality is reflected in its rigorous product development process. The company’s R&D team invests significant effort in designing and manufacturing products that deliver exceptional value to Vietnamese consumers. All products are imported and undergo stringent quality control checks.

MIK power supplies

MIK backs its products with robust warranties. Cases are covered for 25 months, while power supplies have warranties of up to 62 months, depending on the specific model. A unique 24-hour replacement policy for manufacturer defects further reinforces TMC’s commitment to customer satisfaction.

MIK and TMC share a philosophy of collaborative growth, seeking to empower Vietnamese businesses and consumers. Their “Buy Vietnamese, Gift Vietnamese Car” campaign with the VF3 highlights this commitment. Interested retailers are encouraged to contact TMC to become authorized MIK dealers and benefit from the program’s advantages and support.

This innovative partnership between MIK and VinFast demonstrates a creative approach to promoting both Vietnamese brands. The program incentivizes sales of MIK’s computer components while simultaneously contributing to the growing adoption of electric vehicles in Vietnam. This strategy leverages the excitement surrounding the VF3 to create a win-win situation for MIK, its dealers, and ultimately, the environment.